About Rowell's | Celebrating 40 Years of Building Dreams



Founded in 1983 by Mitchell Rowell and his father, Hubert, Rowell's began its journey in a humble backyard shed. What started as a small auto repair shop has now evolved into a thriving custom truck and Jeep outfitter with reliable fleet services in Indian Trail, NC. With a legacy rooted in honest, quality craftsmanship, Rowell's has stayed in the family with Mitchell's daughter, Laura, and her husband, Tim, now steering the wheel into the future. 


What Sets Us Apart?

Remarkable Service & Reliable Results: At Rowell's, you can trust that your pride and joy is in the right hands. You can expect certified expertise, a passionate team, and a commitment to standing behind our work. Our team lives and breathes customizations, off-roading, and fleet vehicles, ensuring that your dream ride is in the best hands.

Known for Resourcefulness: Challenges are just opportunities for creative solutions. We pride ourselves on finding inventive ways to meet customer needs without compromising on quality. At Rowell’s, we rise to the occasion, turning obstacles into stepping stones towards building your dream.


Our Promise:

We Build Your Dream: Custom vehicles are not just our work; they're our passion. Rowell's is your partner in turning the wild ideas in your head into something you can drive off our lot. From practical fleet configurations to one-of-a-kind offroading powerhouses, we're the Michael Jordan of custom building—delivering style, precision, and flawless execution every time!


Ready to Make Your Dream a Reality?

Call us at 704-821-6828 and let's start the journey together. Because at Rowell's, we don't just build vehicles; We Build Your Dream.